Gennifer Birnbach Forget fading into the background—the new year demands a color that speaks of passion, vitality, and a fresh start. We’re talking about red, in all its glorious shades: from deep, contemplative burgundy to bright, optimistic rose. A single pop of this powerhouse hue is the perfect way to get yourself started on the right foot, boosting your mood and your confidence.
Red is an emotional color, symbolizing action and warmth. By consciously incorporating it into your daily style, you’re not just making a fashion statement; you’re setting an intention for a year of vitality and bold choices. Whether you prefer the grounding richness of wine or the playful vibrancy of berry, there’s an Alembika style to perfectly capture your desired new-year energy.
Here are our favorite must-have pieces to bring the power of red into your closet now:
Alin Wrap Sweater
Classic fit, not too tight not too loose. This refined wrap sweater layers with ease, featuring a soft fuzzy knit and wraparound belt that defines the waist. The straight silhouette hits just below the hip for coverage, while relaxed elbow-length sleeves add casual balance. Pair it jeans, pants or layer it over a dress.
Essential Tekbika Pieces in Wine
Tekbika pieces are travel-ready, season-less wear. Exclusive TECHNO has its own ECO SYSTEM: it’s perfectly stretchy, resists pills and wrinkles, and boasts built-in UPF 50+ sunblock. Explore our classic styles in new TECHNO patterns, plus a range of soft jersey silhouettes mixed with patchwork TECHNO detailing.
Ozai N Ku Pieces in Burgundy
These easy-going designer clothes move with purpose and style for modern women who embrace individual expression and creativity, regardless of age or size.
Soft Jersey Knit Essentials in Red Rose
Best-selling, classic, lightweight and breathable essentials. Designed with ultimate comfort, softness and stretch in mind. Effortlessly flattering fits in timeless hues for women from Plus to Petite. Seen here are Alembika’s Essential V-Neck and Flow Pants, Essential Cargo Dress and Essential Cocoon Dress. Also available in many other colors.
May your year ahead be filled to the brim with on-fire confidence, dynamic style and a vibrant new perspective.
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