“Every artist has a blue period.”

–Hagar Alembik
Co-founder & Head Designer, Alembika 

Why is blue so often named as a favorite color? It’s friendly and welcoming, without pretense. It’s relaxing by nature. Peaceful, calm and gentle, blue has tremendous power to manage stress. It’s a soothing color that helps calm the mind, slow your heart rate, lower blood pressure and reduce anxiety. It’s no wonder so many of our favorite things are blue—the sky, the ocean, and the most universally loved staple in every wardrobe, INDISPENSABLE JEANS.

“Blue jeans are the most beautiful things since the gondola.”

–Diana Vreeland, Fashion Editor & Columnist

More reasons to call blue your newest muse. Navy is a natural classic, yet always sleek. It’s “the new black.” It’s neutral and versatile. Pair it with any color and it just works. Blue hues are cool, calming and infinitely collectible. Nautical stripes in any shade of blue are made for weekends and getaways—just add espadrilles and chic sunglasses. Finally, nothing is better with white. Sorry, black. We still love you.

Here’s how to get the blues, the good kind.


Breathe in lightness, ahhh.

A palette of blue hues. Crisp, clean white wovens. A mix of sartorial stripes and a subdued dot here and there. Cotton, linen and delicious stretch jersey. It’s all here in our small yet empowered group of warm-weather must-haves—sophisticated designs, each impeccably tailored, yet rendered with a unique, creative vibe. They are classics in the sense they will last in your wardrobe, and modern as they’ll never go out of style. And, each piece is always chic AND always comfortable—never one without the other!

This sweet ensemble on Rachel looks like three pieces but is actually two, both effortless. The SCHOOLGIRL TUNIC TOP is a very fine woven pinstripe beneath a navy knit mock layer with a hint of schoolgirl charm. Pure linen LINEA PALAZZO PANTS are tailored with front and back pleats for elegant fullness without bulk.

More pure linen? The LINEA KEYHOLE TOP is made to match the palazzos—and both tops are also fab with SKY WIDE-LEG PANTS (you have to see this eye-catching print!).


Gorgeous up your navy game.

This group of must-have blues for the Spring-Summer season highlights our exclusive Spot and Cloud motifs, rendered on soft jersey knit with a touch of stretch—in your favorite silhouettes—to mix, match and make your own. If you love our Black & White collection, you’ll love The New Navy—and find many of the same great shapes in the same size great range—designed and made in Israel to fit US sizes 4 to 22.

Gili is showcasing both the Spot and Cloud prints here… What you don’t see are the pants she has on—because these pieces go with so many others. Maybe she has on CLOUD EASY PANTS, a relaxed jogger style, but elevated—or SPOT PUNTO PANTS, our best-selling pants silhouette in a dot-lover’s dream pattern—OR, Gili could be rockin’ our ICONIC STRETCH JEANS, in white snake, blue denim, any color really! After all, navy is neutral.


Prepare to set sail.

You’ll look forward to packing with these carefree beauties. Alembika’s popular Techno knit is created with its own very amiable ecosystem. It doesn’t wrinkle (hint: it’s ready for a tote, carry-on or big ‘ol suitcase), drapes to perfection on any figure, won’t pill, washes like a dream, dries fast, and… drum roll please… has built-in UPF 50+ sunblock! And, our exclusive Techno fabric is a natural next to jersey—the two knits mix to beautiful effect. Check out Maya, here, moving with freedom in our TEKBIKA LOVE DRESS

Ocean blue has been added to our existing Tekbika group—this color is at once deep and vibrant—and smashing against black.

Don’t miss the TEKBIKA WAVE TOP and the TEKBIKA PUNTO PANTS, both with lots of Techno Ocean Blue. Dive in!

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