Yael Edelist Many of you ask about the design process and how Hagar Alembik, our head designer, comes up with new ideas.
Watching her during the years, I ask the same questions: How does she come up with new ideas, new fabrics and which colors to choose? How do designers know the new trends for the season? How do they infuse those trends with their own ideas?
Hagar says, “It is just inside me.”
She is always with paper and pencil drawing ideas, she is a painter as well so colors are part of her as an artist. Hagar grew up with art at home. Her father was an established sculptor, so shapes and later fabrics were a natural calling.
Hagar is always looking at Alembika Women. Learning their needs and culture, trying to meet them where they are.
I can’t wait to share what Hagar has dreamt up for fall. Coming very soon!
Where do your ideas come from? Do you express them creatively?
More from Alembika Magazine
-
Team Work
I always thought that occasionally doing my peers’ jobs can build a strong working team. We think we know what it takes to pack orders, …
-
Fall Colors: Regal Hues
Fall fashion is all about texture, color and layering—and Alembika’s Fall Colors: Regal Hues collection brings all three together beautifully. Velvet, mesh, corduroy and sweater knits create a tactile tapestry, while printed pieces in muted jewel tones pair effortlessly with warm neutrals. The result? Tops, dresses and sweaters that feel comfortable enough for daytime but…
-
Wish You Were Here: Wine Country
For our next Wish You Were Here adventure, we’re heading to Sonoma, California, for a getaway filled with wine tasting, beautiful scenery, local history, great food and a little shopping along the way. And naturally, we’re bringing Alembika.
