JiU is a luxury Japanese brand created by Keido Takahashi, an artist beyond the basic understanding of an artist. Keido is a master of understanding fabric as a science—of knowing before a design is born, how it will move and drape. There is no mass production happening here… All luxurious JiU pieces are produced in-house with one-of-a-kind machinery, intimately touched and finished by the human hand. It’s a time-honored process, often resulting in just ten finished garments per day.

Keido Takahashi believes that the value of fashion is not bound to superficial branding but rather a genuine love of fabrics and silhouettes that come together to create timeless works of art. Combining meticulous craftsmanship with elegance, freedom of expression and a touch of innocence, Keido brings the East and West together in true 21st century couture.

We are so excited and proud to launch this exclusive JiU collection at Rootchi.com. Every piece is imbued with unique edge, from hand-rendered artwork and unexpected detailing to tasteful textures and silhouettes cut to flatter every figure. We know you’ll fall in love with this line and find a design or two that speak to you!

On pre-order for a limited time, so shop now! This exclusive collection is only available for two weeks!

Tops & Tunics: