Gennifer Birnbach 
December 2021—the Covid pandemic was still raging, and I was exhausted from my work ensuring that older adults in our community had the home care services they needed to stay safe and comfortable—often alone, at home.
Amidst the chaos, I faced a dilemma: My 60th birthday was approaching—my favorite day of the year—and I wanted to celebrate this milestone with friends and family. I wanted a party!
Covid tests had just become available, but getting one felt like a “survival-of-the-fittest” competition. I persevered, and eventually, we managed to secure enough tests to celebrate responsibly, together.
But that wasn’t the end of my story, as I wanted to look and feel amazing (I was turning 60, after all)! That’s when I discovered Alembika.
I instantly fell in love. Now, I’m recognized at my synagogue as an “Alembika Woman” (apparently, I’m not the only fan in the greater Boston area)!
To this day, my 60th birthday outfit remains one of my favorites—though now, I’ve embraced my natural silver hair. 😊
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Wish You Were Here: Cityscape
For our next “Wish You Were Here” adventure, we’re heading to Boston’s Back Bay, where leafy streets, brownstones, galleries, restaurants, and one of the city’s most fashionable shopping destinations set the scene for an urban getaway.
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Q&A with Yael Edelist, President of Alembika USA
At Alembika, fall is about so much more than trends. Every collection begins with a deep understanding of how women truly live—traveling, working, gathering with friends, and embracing this beautiful chapter of life with confidence and authenticity.
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Alembika Fall 2026
The Alembika Fall 2026 Collection celebrates everything we love about autumn dressing: sumptuous textures, artistic patterns, elevated comfort, and clothing designed to move seamlessly through every part of your day.
