Pamela Lutrell, @pamover50feeling40 on Instagram, is passionate about encouraging women to look and feel their best through all phases of life. During the pandemic, Pamela encouraged women to dress for the day, even when spending extended time at home, because “it affects our state of mind.”

Pamela believes style has everything to do with psychology. She teaches women how to think about what our clothing says about us, and to look at that messaging each time we dress because that’s how we develop our own unique personal style.

What do you do for work?

I have been in communications since 1975. Most recently, I was Editor of San Antonio Woman Magazine and also worked in the Communications Department, University of Texas at San Antonio. That is where I was when the pandemic sent us all home, and the university laid off over 300 employees, including me!

When I turned 50, I experienced a wake-up call about my appearance and my health and decided to turn things around. It is a big part of my story. As a result of all I learned, a good friend encouraged me to start a blog. That was 11 years ago and the time when Over 50 Feeling 40 was born. I worked it faithfully, in addition to my professional jobs, until two years ago when I finally began to live as a full-time blogger. It has been amazing—I have such incredible readers, all over the world, and so many of them I consider friends now.

What do you do when you don’t know what to do?

My university degree and my heart are in journalism, which I taught in high school for 18 years. So, when I don’t know what to do, I seek counsel and do research. The answer is always revealed.

What would you do if you had the whole day to yourself?

Probably generate blog content! I write a new post every single day, so I feel like I am always looking for content to share and a story to tell. I love getting out and about in San Antonio or the surrounding area. I admit though that I love a great spa with massage, facials, and skincare… That is a perfect day just for me.

What is the best thing about being a woman?

Bringing life into the world and experiencing the joy of children and grandchildren is tops. Also, women can multi-task the best and conquer amazing things all at the same time. I love owning that superpower and use it every day. As the song says, “I enjoy being a girl.” Oh yes… And the clothes and accessories.

What is the one piece of clothing you cannot live without?

This is such a difficult question for me. What I would not want to live without is my accessories collection. I love to tell the world with my accessories that I am creative and artistic. For me, dressing every day is all about my confidence and what I want
the world to know about me without speaking a word.

In these photos, Pamela is wearing Alembika’s Essential Swing Tunic Top in Green & Essential Flow Pants in Coffee, two of our new colors for the Fall-Winter ’22 season. She is also wearing the Alembika Signature Seahorse Necklace.

You can visit PAMELA’S BLOG here.