Gennifer Birnbach 
December 2021—the Covid pandemic was still raging, and I was exhausted from my work ensuring that older adults in our community had the home care services they needed to stay safe and comfortable—often alone, at home.
Amidst the chaos, I faced a dilemma: My 60th birthday was approaching—my favorite day of the year—and I wanted to celebrate this milestone with friends and family. I wanted a party!
Covid tests had just become available, but getting one felt like a “survival-of-the-fittest” competition. I persevered, and eventually, we managed to secure enough tests to celebrate responsibly, together.
But that wasn’t the end of my story, as I wanted to look and feel amazing (I was turning 60, after all)! That’s when I discovered Alembika.
I instantly fell in love. Now, I’m recognized at my synagogue as an “Alembika Woman” (apparently, I’m not the only fan in the greater Boston area)!
To this day, my 60th birthday outfit remains one of my favorites—though now, I’ve embraced my natural silver hair. 😊
-
Casual Weekend: Easy and Chic Fashion for Women Over 50
If brunch plans and leisurely strolls are at the top of your to-do list, then you’ll appreciate our curated hit-list of easy and casual weekend outfits, accessories and dresses. Our recommendations for mix and match pieces are stylish, laid-back and make getting dressed a breeze.
-
Market Week
We just completed market weeks across the country to showcase our next season and meet with our retail partners. Alembika buyers are just like our …
-
Spring Dresses: Just Because
As you explore spring fashions for women over 50 through spring fashion online shopping, remember this: a beautiful dress isn’t just for occasions. It’s for moments — big and small. And this spring, there are so many waiting to be dressed for.
