Yael Edelist It’s almost May and with that comes Mother’s Day. A day we honor and celebrate the women who shaped us. Being a parent is never easy and being a good one is even harder.
My foundation was built by my mom. I watched her create her own path and build a career on her terms. She taught me not just about fashion but about the power of dressing well and how it can change how you feel and how you move through the world.
From her, I learned to appreciate beautiful fabrics, to stay relevant in an ever-changing world and to always stand strong and independent (maybe a little too independent sometimes!).
At 57, I find myself deeply grateful for the resilience she passed down and the passion she sparked in me for art and for fashion.
What is the greatest gift your mother gave you?
Yael’s mom, Roni, is wearing the Addison Peplum Blouse
Happy Tuesday
Yael Edelist, President, Alembika USA
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After Dark Spring
This collection feels like a breath of fresh air for anyone looking for festive outfits that don’t feel overdone. It blends soft floral prints with the silhouettes Alembika is known for—easy, flattering, and thoughtfully designed—creating pieces that feel as comfortable as they are polished.
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Dress for Success
Our customer and good friend Michelle always responds to an order she gets with, “Thank you for helping me dress for success.” It stayed with …
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Meet Natalie Zeiger
How would you describe your style as a teenager? As a teenager, I dressed just like everyone else. Bobby socks, saddle shoes, Peter Pan collared …
Like many people, my mom and I have a complicated relationship. But the most generous, selfless thing she’s done for me is to prepare for her own end of life, and ensure that she is taken care of so that I don’t have the stress of being in the sandwich generation (job, children, husband). That independence and courage is most definitely a part of our female lineage.