Yael Edelist It’s almost May and with that comes Mother’s Day. A day we honor and celebrate the women who shaped us. Being a parent is never easy and being a good one is even harder.
My foundation was built by my mom. I watched her create her own path and build a career on her terms. She taught me not just about fashion but about the power of dressing well and how it can change how you feel and how you move through the world.
From her, I learned to appreciate beautiful fabrics, to stay relevant in an ever-changing world and to always stand strong and independent (maybe a little too independent sometimes!).
At 57, I find myself deeply grateful for the resilience she passed down and the passion she sparked in me for art and for fashion.
What is the greatest gift your mother gave you?
Yael’s mom, Roni, is wearing the Addison Peplum Blouse
Happy Tuesday
Yael Edelist, President, Alembika USA
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Spring Dresses: Just Because
As you explore spring fashions for women over 50 through spring fashion online shopping, remember this: a beautiful dress isn’t just for occasions. It’s for moments — big and small. And this spring, there are so many waiting to be dressed for.
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Spring Colors
Alembika’s Spring Colors collection captures that feeling of renewal through vibrant hues, expressive prints, and silhouettes designed to move with ease. This is women’s spring fashion made to energize everyday dressing, offering spring clothes for women who want color that feels joyful, confident, and wearable.
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My New Favorite
I usually don’t write about a specific product in my weekly “Just a Thought” email because it feels too “salesy” to me. I tend to stick …
Like many people, my mom and I have a complicated relationship. But the most generous, selfless thing she’s done for me is to prepare for her own end of life, and ensure that she is taken care of so that I don’t have the stress of being in the sandwich generation (job, children, husband). That independence and courage is most definitely a part of our female lineage.