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About #AlembikaWomen

Meet Maddy

Maddy Novich is a cargo biking NYC mom of 3 with a PhD who writes about biking, travel, style, beauty, and what to do in New York City. @cargobikemomma

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Just a Thought

Just a Thought – COVID Brain

by Yael EdelistUpdated on August 22, 2024June 5, 2020

In the mornings, on my way to work, I like to pick up fruit from the guy on the corner of 96th street. Last week …

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Just a Thought

Just a Thought—Take Good Care

by Yael EdelistUpdated on August 22, 2024June 5, 2020

More and more, I hear stories about the aging parents that many of you are busy taking care of. It can be frustrating, painful, and exhausting. I …

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Just a Thought

Just a Thought – Memorial Day 2020

by Yael EdelistUpdated on August 22, 2024May 24, 2020

For some Memorial Day is the start of summer, for others a day to remember those who fought for our freedoms. This year, both matter… …

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Women of Certainty

What to Think About When Using a Financial Advisor

by The Alembika TeamUpdated on August 22, 2024May 5, 2020

So much information is flung at us from 10,000 feet about investing, insurance, and retirement.  How do we begin to make sense of it all? …

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Just a Thought

A word from Yael

by Yael EdelistUpdated on August 22, 2024May 5, 2020

Yael, Rootchi’s owner and sole distributor of Alembika on the US, wanted to share this thought with you this morning  

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Just a Thought

Balancing Act: Part 2

by The Alembika TeamUpdated on October 7, 2025April 5, 2020

By Jocelyn Kranser After reading Balancing Act: Part 1, we recognize that everyone has a different frame of reference about work—and that work-life balance requires mindfulness about …

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Alembika Zoom Café

Rootchi’s Talks@Two: Idiosyncratic Fashionistas

by The Alembika TeamUpdated on August 22, 2024April 5, 2020

The Idiosyncratic Fashionistas duo, Jean and Valerie, join Rootchi’s Talks@Two to share personal stories and fun tips on stand-out styling!

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Where Can I find Alembika

We’re in Atlanta, Georgia

by Gennifer BirnbachUpdated on April 2, 2026April 2, 2020

Trunk Show Alert: Atlanta, GA! 4/9 from 12-8p | 4/10-4/12 from 12-5p Mooncake on 1185 virginia ave NE Atlanta, GA 30306 To make an appt, contact …

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Just a Thought

Asking Why

by Yael EdelistUpdated on August 22, 2024March 14, 2020

I went to visit my friend in DC this weekend. She’s a doctor at Georgetown University, a teacher, a women’s advocate, and a writer. I admire …

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THE EDIT

Polished & Preppy

by Gennifer BirnbachUpdated on March 10, 2026March 9, 2020

Designed for women who appreciate refinement with personality, Polished & Preppy offers spring clothing for women that feels confident, current, and easy to wear.

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